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Quick tips: Set seriously SMART goals

Updated: Jan 10

Whether the objective is at an organisational, departmental, team or individual level, use the helpful acronym SMART to structure your objectives.

  • Specific: Well defined, clear and unambiguous

  • Measurable: With specific criteria that measure your progress toward the accomplishment of the objective

  • Achievable: Attainable and not impossible to achieve

  • Relevant: Relevant to your Vision, Mission, Values and Objectives

  • Timebound: With a clearly defined timeline, including a start date and a target date

TIP: When applying the acronym in practice try reordering the letters:

Specific, Measurable, Timebound then reflect and ask is this objective Achievable and Relevant?

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About the author.

Hi, I'm Heather Beckett - the founder of BPO. I help small business owners to think, plan and act more strategically.

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