Quick tips: Set seriously SMART goals

Whether the objective is at an organisational, departmental, team or individual level, use the helpful acronym SMART to structure your objectives.


  • Specific: Well defined, clear and unambiguous

  • Measurable: With specific criteria that measure your progress toward the accomplishment of the objective

  • Achievable: Attainable and not impossible to achieve

  • Realistic: Within reach, realistic, and relevant to your purpose

  • Timebound: With a clearly defined timeline, including a start date and a target date


TIP: When applying the acronym in practice try reordering the letters:


Specific, Measurable, Timebound then reflect and ask is this objective Achievable and Realistic?

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About the author.

Hi, I'm Heather Beckett - the founder of BPO. I help small business owners to think, plan and act more strategically.