Whether the objective is at an organisational, departmental, team or individual level, use the helpful acronym SMART to structure your objectives.
Specific: Well defined, clear and unambiguous
Measurable: With specific criteria that measure your progress toward the accomplishment of the objective
Achievable: Attainable and not impossible to achieve
Relevant: Relevant to your Vision, Mission, Values and Objectives
Timebound: With a clearly defined timeline, including a start date and a target date
TIP: When applying the acronym in practice try reordering the letters:
Specific, Measurable, Timebound then reflect and ask is this objective Achievable and Relevant?
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About the author.
Hi, I'm Heather Beckett - the founder of BPO. I help small business owners to think, plan and act more strategically.